RESEARCH THAT MOVES YOU FORWARD

Matt George Associates is a boutique strategic communications and research firm that empowers you to deliver the right message to the right audience at the right time and in the right way. The words you use have an impact on purchasing, voting, and emotional behavior. Are you telling the most effective story you can to inspire action?

Research should do more than simply tell you where you stand.

It should provide actionable insight that allows you to shape the future of your company, campaign, or cause. That’s why every question we ask and every data point we present to you is designed to move you forward.
You’ll understand how and what your key audiences think. But then we’ll move a step further to create the research-backed language choice and messaging strategy proven to impact their perceptions in a positive way.

Our world is changing quickly, but many market research approaches have remained stagnant. Our ground-breaking methodologies and customized audience segmentations give you fast, accurate, and clear steps that you can take towards success.
We conduct audience and message analysis: in-depth listening groups, representative sample language benchmark surveys, and qualitative audience dial sessions. Our comprehensive methodology ensures you have a clear understanding of WHY your target audience responds the way they do, so that you can begin to direct the conversation instead of simply responding to it.

HONEST.

It's more than a descriptor. It's a way of doing business. We are committed to an accurate, confidential, and unbiased analysis of your issues, brand reputation, or stance in the competitive marketplace... Whether it's good or bad news, you'll know and understand the truth.

INSIGHTS.

Data without a story is just numbers. Every single data point that we present is accompanied by a uniquely actionable recommendation... Something you can DO, on day one, to begin affecting positive change.

RESEARCH-BASED.

Too many communications strategies are conceived around a boardroom table. Ours are firmly rooted in effective market research. That means you won't just have to think your messaging strategy will work... you'll know it will.

RESULTS.

Investment in research should produce a measurable impact. All of our research services and capabilities are distinctly designed to drive towards results that you can see and feel. Increased sales. Landed pitches. Influenced public perception. Your goals are our north star.

What We Do

Reputation & Brand
Building

Creative
Confidence

Custom
Lexicon

Pitch & Media
Training

Crisis
Management

Pre-Mortem
Audit

Employee
Engagement

Learn More About Our Capabilities →